Cheat Sheet for Consumer-Web Startup Metrics and links for explanations:
Runway - “How long until the company flies or dies?”
Burn Rate – “Is my Runway getting shorter or longer even as I accelerate to the end of it?”
Number of Downloads – “How many potential real users do I have?”
Monthly / Weekly / Daily Active Users – “How many real users do I have?”
MRR (Monthly Reoccurring Revenue) – “How much am I extending my runway each month?”
Finally, for an overall guide to SAAS metrics, I find David Skok’s article to be be an excellent primer.
Image credits:
Flickr//User: ronploof
Flickr//User: peacenik1
Onstartups.com: Dharmesh Shah
Memegenerator.net
TableSoftware: “Tale of 100 Entrepeneurs, user:amorrison5122, Ellie Fields”, free download available here.